ELLA + RUBI

Meticulously curated fashion goods

ELLA+RUBI TAKE ON NYC

RUBI

What a week in NYC for Coterie, Capsule and Axis tradeshows! Feeling so inspired by our brands -- existing and new coming for Fall. It will be a season of warm sweaters, splashes of color and unforgettable accessories.  Hold on tight fashion lovers, you're gonna want to join the party! You inspire us to #beuncommon everyday!  

Much love, 

rubi xx

 Picking yummy knits with SHAE NY

Picking yummy knits with SHAE NY

 No trip is complete with a walk on the Brooklyn Bridge...and a slice of pizza. 🍕 

No trip is complete with a walk on the Brooklyn Bridge...and a slice of pizza. 🍕 

 A day of shopping...don't be jealous it's not all glamour! 

A day of shopping...don't be jealous it's not all glamour! 

ALILAMU BAGS AND THE POWER OF LOVE

ELLA

THE ALILAMU TALE that made ELLA+RUBI fall in LOVE

When looking for a unique, handmade bag, ELLA+RUBI fell in love with ALI LAMU'S story even before seeing these amazing bags!

ALI LAMU is a fisherman who, one day when the sea was rough and impossible for fishing, was looking for a way to earn some money in Kenya, Africa. He was asked to get some of the old dhow’s sail (in Swahili called TANGA) because Daniela, a swedish art designer always looked at it as a piece of art designed by the wind, the salt of the sea water, the sun, the rain, and years of travelling over the ocean.

Ali came back a few days later with a very old tanga, the color was just magnificent a brownish color impossible to reproduce even if one tried hard, the weather and years were master of that piece of art. They started to open it and look at it, in the middle of the tanga there was a big hole probably created by strength of the wind during years and years of navigation it looked just like the hole she had in her heart at the moment, created by the strength and pain of love…

The day after Ali came back with a tin of red and black paint, and together they started to paint a big red heart around the hole, then I dipped the brush into the black paint and wrote: LOVE AGAIN FOREVERWHATEVER...

Well this is how it all started….with and because of a broken heart….there is always time for new beginnings….follow your star….
After the first broken heart they made many more paintings that, to their huge surprise and joy went all around the world, the art all based on the mood of the moment….it is simple: what you see is what they feel!

To make ONE ALILAMU bag it takes a minimum of 7 people:

  • ONE to search for the right material
  • ONE to wash the entire sail before it can be used 
  • ONE to cut and put it together
  • ONE to design and paint the sail
  • ONE to stich it all by hand
  • ONE to make the handles from recycled rope
  • ONE in charge of washing and ironing it

SEVEN people make one wonderful, creative and WELL LOVED, one of a kind ALILAMU BAG!

Chic&Ethnic

ELLA
 charlene in her studio

charlene in her studio

chic&ethnic

Back in August we visited the little village of Antibes, in the South of France. One of the true highlights (besides the beautiful ocean, the amazing food and the BEST rosé served with ice ) was the little weekend art market in the small, winding cobblestone streets. It is where we met with Charlene and her sweet husband - owners of CHIC&ETHNIC and immediately fell in love with their beautiful, colorful Tibetan Prayer Bracelets.

Talking to Charlene she explained that they drew the inspiration for the bracelets from Tibetan prayer flags.

In Tibetan tradition these flags are hung in prominent places such as high mountain passes, crests of peaks, rooftops, outsides of temples and crossroads.

Their exposure to the four winds allows the messages, wishes or prayers to be dispersed.

They were initially used as talismans to protect the Tibetans. They have since been adopted by Buddhists to carry prayers or messages of hope and peace. The bracelets are in Sanskrit and the message contains the mantra of "Ghachenchemon".

The literal translation is "Supreme Umbrella" which provides the protection of a sacred prayer to all; the mantra invokes the wish that all sentinent beings may have a life full of happiness and rich achievements. 

Needless to say we fell in love and had to bring these beauties back to ELLA&RUBI and we are so excited to share them with you!

 

ROLLERCOASTERS, RAIN AND FORTIES ! ...... October 2014

RUBI
  Amazing photoshoot for our lifestyle pictures. We got so lucky - after weeks and weeks of sunshine we had the first real Pacific Northwest rain storm BUT we managed to stay dry ... well, most of the   time anyway.

Amazing photoshoot for our lifestyle pictures. We got so lucky - after weeks and weeks of sunshine we had the first real Pacific Northwest rain storm BUT we managed to stay dry ... well, most of the time anyway.

 Rainy but beautiful Portland, Oregon. #oakspark #pacnw

Rainy but beautiful Portland, Oregon. #oakspark #pacnw

  Wait, what? We are using 40s in our photo shoot? Who would have a crazy idea like that? Wait, yup, we did:)

Wait, what? We are using 40s in our photo shoot? Who would have a crazy idea like that? Wait, yup, we did:)

SETTING up ELLA+RUBI HQ

RUBI
  Time to set up an office, pick out a desk, schlepp shelves, organize product and GET THIS SHOW AND THE ROAD. Can you tell how excited we are to show you what ELLA+RUBI is all about!?

Time to set up an office, pick out a desk, schlepp shelves, organize product and GET THIS SHOW AND THE ROAD. Can you tell how excited we are to show you what ELLA+RUBI is all about!?

Here it all starts: BERLIN.

ELLA
  Spring/Summer   ordering trip. Amazing shows at   PREMIUM BERLIN  ,   BREAD&BUTTER    and   SHOW&ORDER  . So much innovative product to see, fun people to meet and great places to visit!

Spring/Summer ordering trip. Amazing shows at PREMIUM BERLINBREAD&BUTTER  and SHOW&ORDER. So much innovative product to see, fun people to meet and great places to visit!