ELLA + RUBI

Meticulously curated fashion goods

ALILAMU BAGS AND THE POWER OF LOVE

ELLA

THE ALILAMU TALE that made ELLA+RUBI fall in LOVE

When looking for a unique, handmade bag, ELLA+RUBI fell in love with ALI LAMU'S story even before seeing these amazing bags!

ALI LAMU is a fisherman who, one day when the sea was rough and impossible for fishing, was looking for a way to earn some money in Kenya, Africa. He was asked to get some of the old dhow’s sail (in Swahili called TANGA) because Daniela, a swedish art designer always looked at it as a piece of art designed by the wind, the salt of the sea water, the sun, the rain, and years of travelling over the ocean.

Ali came back a few days later with a very old tanga, the color was just magnificent a brownish color impossible to reproduce even if one tried hard, the weather and years were master of that piece of art. They started to open it and look at it, in the middle of the tanga there was a big hole probably created by strength of the wind during years and years of navigation it looked just like the hole she had in her heart at the moment, created by the strength and pain of love…

The day after Ali came back with a tin of red and black paint, and together they started to paint a big red heart around the hole, then I dipped the brush into the black paint and wrote: LOVE AGAIN FOREVERWHATEVER...

Well this is how it all started….with and because of a broken heart….there is always time for new beginnings….follow your star….
After the first broken heart they made many more paintings that, to their huge surprise and joy went all around the world, the art all based on the mood of the moment….it is simple: what you see is what they feel!

To make ONE ALILAMU bag it takes a minimum of 7 people:

  • ONE to search for the right material
  • ONE to wash the entire sail before it can be used 
  • ONE to cut and put it together
  • ONE to design and paint the sail
  • ONE to stich it all by hand
  • ONE to make the handles from recycled rope
  • ONE in charge of washing and ironing it

SEVEN people make one wonderful, creative and WELL LOVED, one of a kind ALILAMU BAG!