ELLA + RUBI

Meticulously curated fashion goods


ELLA + RUBI are fashion curators,
storytellers and creators.

ELLA + RUBI are Style Mentors,
Fashion Aficionados and Trend Experts.

Perfectly in-sync, yet versatile and contradicting.


What is ELLA + RUBI

ELLA + RUBI is an e-boutique that offers meticulously curated, uncommon goods.

 

Who are ELLA + RUBI

ELLA + RUBI are fashion curators, storytellers and creators. ELLA + RUBI are Style Mentors, Fashion Aficionados and Trend Experts. Perfectly in-sync, yet versatile and contradicting.

ELLA carries the essence of modern Europe, a clean contemporary style while adding a bit of downtown edge.

RUBI layers exquisitely bespoke, deliciously artisanal items for a livable sense of luxury and a distinct feminine vibe.

ELLA+RUBI play off each other, inspire one another and together they are in delightful balance.

WHO ARE DANI+AMY
(AKA THE FOUNDERS)

DANI + AMY met by chance in 2001. Both in demanding corporate jobs they soon discovered their common love of fashion, travel, dry cappuccinos and uncommon accessories. Over the years they worked apart, together - even separated by continents in Fashion, Distribution, Sales and Public Relations: they owned small boutiques, put in their times at big PR Firms, international accessories companies and even in broadcast television. One day they arrived at what would be their only logical solution: WORK for themselves and bring this uncommon world of fashion and accessories to life with ELLA + RUBI. Shop on fashion lover, shop on!